In this post I am going to share about the retail store of my friend .My friend is a native of London. He owns a retail stores which focus to sell
Kids Beds.He has a couple of stores in the city. In his stores there is a wide variety of
Childrens Beds. There are many competitors in the city but he was able to capture a market and emerge as the leader in this business. The few reasons which helped him to emerge as the leader are given below .He spend 70 percent of the profit earned by him in marketing and development .He has a strong marketing team .His team was focused in innovative and cheap marketing. He promoted his product to Internet. He have a website which would get online orders and would deliver the product to their home free of cost .He has a team to develop
Novelty Beds.New designs of the product would help his business to grow at a better rate compared to others in the industry.
My friend takes care of the operation of the stores .He believes in the fact when we reduce the operational cost of a concern we can progress at an extraordinary pace .He would reduce cost by reducing the employees in the ground level .Every day the number of customers are increasing in this business . Often he would approach consulting firms for developments .He also approach them during crisis situation .According to my perspective this is a good practice in the retail stores industry. Instead of focusing on problem and development .Consulting firms which have ready solution for them. He was a Business school student and has a wide network of friends who would help him at every moment. Inspite of his busy schedule he would spend enough time with his family.